How we selected the apps

Do you know how many smartphone apps there are? According to Statista, more than three million apps are listed in the Google App Store (source, german (Link öffnet in einem neuen Tab)). Apple’s App Store has fewer apps listed, but still has more than 1.5 million apps.

Choosing from this unmanageable number of apps required a systematic approach. We focused on the following aspects:

  • Popularity in the Swiss App Store
  • Feedback from people with disabilities
  • Relevance to the subject of the study

In the following we document the individual steps in the selection process.


1. Creating the rough list

We measured the popularity of apps in Switzerland by ranking them in the Swiss Google Play Store. The data of the 50 most popular free apps in each category was obtained in a structured form from similarweb (Link öffnet in einem neuen Tab).

Because Android, with a market share of around 70%, is much more popular than iOS, we relied on data from the Google Play Store. The following 22 categories were taken into account:

  • Education
  • Books and reference works
  • Business
  • Dating
  • Shopping
  • Finance
  • Photography
  • Home and home
  • Maps and navigation
  • Communication
  • Medicine
  • Music and audio
  • News and magazines
  • Productivity
  • Travel and local affairs
  • Social
  • Food and drink
  • Sport
  • Tools
  • Entertainment,
  • video players and editors
  • Weather

This sample resulted in a rough list of 1,100 free apps.

2. Preparing the shortlist

The aim of this second step was to draw up a list that we were able to put to the vote through various organisations. The requirement in this case was to reduce the number of potential candidates to 40–50 apps.

First of all, we made sure that all the apps in the rough list were also available for iOS. The country of the publisher was then added for each app. In a final step, we selected two apps per category from this revised list according to the following criteria:

  • First-placed app in the category
  • Next placed app by a Swiss publisher

This resulted in a list of 44 apps.

CategoryRankAppPublisherCountry
Education1Duolingo: language lessonsDuolingoUS
Education14AlertswissFederal Office for Civil ProtectionCH
Business1Microsoft AuthenticatorMicrosoft CorporationUS
Business8Coople jobs | Temp & Perm jobsCoopleCH
Books and reference works1DeepL TranslateDeepL SEDE
Books and reference works41Bird guide Birdlife SwitzerlandSunbird Images OHGCH
Dating1Bumble Dating. Friends. BizzBumble Holding LimitedGB
Dating8Lovetastic: Pictureless DatingLivantis GmbHCH
Shopping1Coop SupercardCoopCH
Shopping3Lidl PlusLidlCH
Finance1UBS & UBS key4UBS AGCH
Finance2one – control over your cardsViseca Payment Services SACH
Photography1VoilĂ  AI Artist Cartoon AvatarWemagine.AIUS
Photography2ifolor: Photo Books, PhotosIfolor AGCH
Home and home1ImmoScout24 SwitzerlandScout24 Schweiz AGCH
Home and home2Homegate – Real estateHomegateCH
Maps and navigation1Zurich Z Volt: Car ChargingZurich Insurance Company Ltd.CH
Maps and navigation2SBB MobileSwiss Federal Railways SBBCH
Communication1TelegramTelegram FZ-LLCEAU
Communication12Klapp – School communicationKlapp GmbHCH
Medicine1MedgateMedgate Partner NetworkCH
Medicine2EchoSOSUbique HealthCH
Music and audio1JBL HeadphonesHarman Consumer, Inc.US
Music and audio44Energy – Radioplayer & VideosEnergy SwitzerlandCH
News and magazines1BaseljetztRussmedia Digital GmbHCH
News and magazines2SRF News – NewsSwiss Radio and Television (SRF)CH
Productivity2My SwisscomSwisscom (Switzerland) LtdCH
Productivity22ePost AppKLARA Business AGCH
Travel and local affairs1Booking.com: Hotels and moreBooking.com Hotels & Vacation RentalsUS
Travel and local affairs2ParkingpayDigitalparking AGCH
Social1TikTokTikTok Pte. Ltd.CN
Social32naoo – meet, connect, sharenaoo AGCH
Food and drink1McDonald’sMcDonald’s AppsUS
Food and drink6Betty Bossi – Recipes CookbookBetty BossiCH
Sport1OneFootball – Soccer ScoresOnefootball GmbHDE
Sport2SAC – Swiss Alpine ClubSwiss Alpine ClubCH
Tools7SwissIDSwissSign Group AGCH
Tools9DezorDezor SACH
Entertainment1Disney+DisneyUS
Entertainment5Play SuisseSRG SSRCH
video players and editors1CapCut – Video EditorBytedance Pte. Ltd.CN
video players and editors2Play SRF – Video and Audio SRFSwiss Radio and Television (SRF)CH
Weather1MeteoSwissFederal Office of Meteorology and ClimatologyCH
Weather4SRF Meteo – Weather SwitzerlandSwiss Radio and Television (SRF)CH
Popularity refers to the ranking of free apps in the respective category of the Google App Store on January 27, 2023.

3. Public nomination with organisations

The objective and verifiable collection of apps was a key quality criterion of the selection process. Nevertheless, we were keen to include the voice of those affected in the app selection process. This meant we were also able to ensure that apps which are less popular, but central to those affected, were also taken into account.

To achieve these goals, we created a short survey asking people which apps on the shortlist were an integral part of their daily lives and which apps they thought were missing from the list.

About this survey

The Access for All Foundation is conducting a study on the accessibility of apps on smartphones. In this survey, we would like to give people with disabilities the opportunity to have a say in the prioritisation of the apps to be tested. The results of the study will be published later this year at https://access-for-all.ch (Link öffnet in einem neuen Tab).


Do you use an iPhone or an Android smartphone?

If you use both systems, please select which one you use more.

  • iPhone
  • Android smartphone


Which of the following apps do you use most intensively?

Select the apps that are part of your everyday life. Your selection is anonymous.

The list was compiled from 22 app categories. The most popular app from each of the categories was selected and then the next most popular app released by a publisher in Switzerland was selected. Popularity refers to the ranking of free apps in the Swiss Google Play Store on 27 January, 2023.

  • SBB Mobile
  • CapCut – Video Editor
  • Coople jobs | Temp & Perm jobs
  • Bumble Dating. Friends. Bizz
  • Microsoft Authenticator
  • one – control over your cards
  • Medgate
  • TikTok
  • Play Suisse
  • SAC – Swiss Alpine Club
  • Parkingpay
  • Zurich Z Volt: Car Charging
  • My Swisscom
  • Duolingo: language lessons
  • Telegram
  • Klapp – School communication
  • Energy – Radioplayer & Videos
  • Lidl Plus
  • SwissID
  • SRF News – News
  • OneFootball – Soccer Scores
  • DeepL Translate
  • UBS & UBS key4
  • SRF Meteo – Weather Switzerland
  • ImmoScout24 Switzerland
  • Betty Bossi – Recipes Cookbook
  • Booking.com: Hotels and more
  • Homegate – Real estate
  • naoo – meet, connect, share
  • ifolor: Photo Books, Photos
  • JBL Headphones
  • Disney+
  • VoilĂ  AI Artist Cartoon Avatar
  • Coop Supercard
  • Alertswiss
  • Lovetastic: Pictureless Dating
  • Play SRF – Video and Audio SRF
  • McDonald’s
  • EchoSOS
  • Baseljetzt
  • Bird guide Birdlife Switzerland
  • MeteoSwiss
  • ePost App
  • Dezor

Did you think a specific app was missing?

Type the name of the app into the field. You can also specify multiple apps.

May we ask your year of birth?

This information is optional. This information helps us to understand which age groups took part.

We were able to disseminate the survey to interested parties via the following organisations:

  • Pro Infirmis
  • EnableMe.ch from the MyHandicap Foundation
  • Swiss Association of the Deaf
  • Swiss Paraplegic Association

This enables us able to receive feedback from 87 people. The results of the surveys helped us in the final selection of our test candidates.

Distribution of smartphones used

Age distribution

Number of votes received per app

App% votes
SBB Mobile65%
MeteoSwiss35%
SRF Meteo – Weather Switzerland32%
Coop Supercard31%
SRF News – News30%
SwissID26%
Parkingpay25%
Play SRF – Video and Audio SRF25%
Alertswiss21%
My Swisscom20%
Booking.com: Hotels and more20%
ImmoScout24 Switzerland15%
ePost App15%
TikTok14%
UBS & UBS key412%
Betty Bossi – Recipes Cookbook12%
Duolingo: language lessons11%
Microsoft Authenticator11%
Lidl Plus11%
McDonald’s11%
DeepL Translate10%
Telegram9%
one – control over your cards7%
Disney+7%
Homegate – Real estate6%
Energy – Radioplayer & Videos6%
ifolor: Photo Books, Photos5%
Medgate5%
Play Suisse5%
Bird guide Birdlife Switzerland4%
Bumble Dating. Friends. Bizz4%
JBL Headphones4%
Klapp – School communication2%
EchoSOS2%
SAC – Swiss Alpine Club2%
OneFootball – Soccer Scores2%
CapCut – Video Editor2%
Coople jobs | Temp & Perm jobs1%
Lovetastic: Pictureless Dating1%
VoilĂ  AI Artist Cartoon Avatar1%
Zurich Z Volt: Car Charging1%
Baseljetzt1%
naoo – meet, connect, share1%
Dezor1%
Number of votes in per cent for each of the app in the shortlist (87 participants)

Proposed additions

A total of 208 votes were submitted for additional apps from the survey participants. The list shows apps that received at least two votes.

App nameVotes
WhatsApp Messenger15
Facebook8
Instagram8
Threema7
YouTube7
Twint6
Signal Private Messenger6
20 Minuten (CH)5
Google Maps4
Gmail4
Migros – Shop & Save4
Spotify: Music, Podcasts4
LinkedIn3
Netflix3
Swiss Post2
PostCard Creator2
paramap.ch2
Local2
Rega2
Zattoo2
Fairtiq2
Bring it!2
MyCSS2
Additional suggested apps with at least two votes (87 participants)

4. Compilation of the definitive list

In this last step, we compiled the definitive list of apps to test. The aim was to produce a list of 30–40 candidates who could be tested as part of the Swiss Accessibility Study 2023 – Mobile Apps. The compilation was also intended take into account the need to allow some comparability within the test results. To achieve this, we have done the following:

  • Apps that do not meet the criterion of ‘everyday coping’ in terms of meeting basic personal or professional needs have been removed from the list.
  • We removed categories that contained only one app. This helped us reduce the number of categories to 13.
  • We added to the remaining categories to ensure they contained at least three apps. This allowed the field to be expanded to include more apps per category.

This resulted in a list of 50 test candidates. To find out which apps made it onto the list and whether we can actually test all apps, visit the List of Selected Apps page.

After the definitive list was drawn up, we informed all the publishers in the list about the choice. We also asked providers of apps for which we do not have trial access about the possibility of trial access.

5. Selection of the Android sample

The Android sample was selected after the iOS accessibility tests had been carried out. The five apps to be tested were selected based on the following criteria:

  • Popularity of the app in the Google Play Store
  • Overall assessment of the app’s accessibility
  • Category of the app

For the selection of the app, we chose the most popular apps with the best assessment in terms of accessibility. We selected at most one app per category. The selection made can be found in the list of selected apps.